Photography
Was responsible for capturing every camp week during the summer (eight weeks total, averaging 1000+ images per week).
Edited all images in Adobe Lightroom to then organize into respective week folders and upload to Facebook for camper family to view and download.
Marketing/advertising materials
Created and disseminated various flyers for Luther Springs
Shot and edited three promotional videos for the camp (using Canon T6i camera w/ Sigma 35mm 1.4 lens and Adobe Premiere/After Effects):
Social Media
Operated as sole manager of all social channels (Instagram, Facebook, Twitter), including providing customer service and timely answers to all questions.
Set a precedent as the first camp Social Media and Marketing Manager, and moreover, the first one to edit quality camp-specific videos across all four NovusWay campsites.
Developed a social media strategy to increase following and engagement across all Luther Springs platforms for Summer 2018 that included: weekly Instagram Stories campaign series, Facebook Live videos, Q&A-style posts, photo collages, and Instagram Theme development.
Gained 113 likes and 121 followers on the Luther Springs Facebook page, totaling 27,171 engagements.