SOCIAL AND MARKETING CAMPAIGNS
STUDENTS OF BHC
In this bi-weekly series, I featured a Burnett Honors student and their unique accomplishments and personality. The purpose of these were to show that the students of BHC cared about more than academic success. Rather, they each had an amazing, special passion like every other student.
Each feature involved photographing and interviewing the student, writing an article on the BHC website, including it in the weekly BHC e-blast, and posting on social media (shown below).
SYLLABUS WEEK SUCCESS TIPS
This semesterly campaign was run fully on Instagram Stories, and started first by BHC posting a series of stories slides with academic success tips curated to the first week of school. It ended with asking students to submit their own using the Questions sticker.
In total, we had 14 students submit success tips, of which 12 were then created into story slides and posted, tagging the follower for credit (examples below).
BHC ON BREAK
About the Campaign: #BHCOnBreak was a spring break Instagram contest campaign that consisted of encouraging students to use the campaign hashtag in their spring break travel posts, which I would then repost on the Burnett Honors Instagram. The week of, I solely monitored approximately 30 student photo submissions, coordinated daily student Instagram Story takeovers, and re-posted photos on the @UCFBHC feed. After it finished, I manually did all reporting and coordinating prizes for the three student winners.
In total, we had six different IG Story takeovers from the following locations:
South by Southwest (SXSW) Conference
Universal Hollywood, Los Angeles
Epcot, Disney World
Paris, France
Magic Kingdom, Disney World
Tennessee
Campaign Metrics
In one week, the hashtag was used 43 times (32 in feed, 11 in IG Stories), gained approximately 30 student photo submissions, and led to a follower increase of 1480 to 1501.
